Want to achieve that soft, bright, flawless finish? Pink setting powder is the beauty trend taking over makeup bags in 2025 and for good reason. This lightweight, blush-toned powder not only helps set your makeup but also adds a healthy glow to your skin. It’s especially great for brightening dull areas, blurring imperfections, and reducing shine without looking cakey.
Whether you’re getting ready for a photo shoot, or tea party, or just want to keep your concealer from creasing, pink powder might be your secret weapon.
In this guide, you’ll learn exactly what pink setting powder does, how to use it correctly, the best pink powders to buy, and tips for choosing the right one for your skin tone. Plus, we’ll answer the most common questions and show you how it compares to other setting powders on the market.
What Does Pink Setting Powder Do?

So, what does pink-setting powder do exactly? It works like a soft-focus filter for your skin. The light pink color helps brighten dull or dark areas, especially under your eyes. It also helps your makeup stay in place for longer, with no more creasing or fading by the end of the day.
Many people use pink powder to reduce shine, smooth fine lines, and give their skin a more even look. It’s perfect for both daily use and special events like weddings, parties, or photo shoots.
What makes it special is how it reflects light. That’s what gives your face a fresh and healthy glow, especially in pictures.
If you’re new to this product, don’t worry. We’ll show you exactly how to apply it in the next section. And later, you’ll find the best pink powders of 2025, including top picks from popular brands.
Best Pink Setting Powders of 2025

There are many pink setting powders on the market, but not all of them give the same results. Some are better for dry skin, others for oily skin. Below are 4 of the best pink powders you can try in 2025 all tested, loved, and reviewed by makeup lovers across the U.S.
Huda Beauty Easy Bake Loose Setting Powder Cherry Blossom
This is one of the most viral pink powders online. It’s super fine, feels soft on the skin, and leaves a beautiful brightening effect under the eyes.
- Great for oily or combination skin
- Blurs texture and lasts all-day
- Famous for its “soft focus” finish
View on Huda Beauty
Laura Mercier Translucent Loose Setting Powde
Tone-Up Pink Laura Mercier is a trusted name in setting powders, and their Tone-Up Pink version is made for that perfect brightened look, especially on fair to light skin tones.
- Long-wearing formula
- Doesn’t crease or cake
- Adds a subtle pink glow under the eyes
View on Laura Mercier
KimChi Chic Puff Puff Pass Powder 03 Translucent Pink
This one’s a fun and affordable option. It’s soft, and smooth, and gives a nice pink tint that works well for everyday looks.
- Budget-friendly
- Vegan & cruelty-free
- Good for light to medium skin tones
View on KimChi Chic Beauty
How to Use Pink Setting Powder (Step-by-Step)

Using pink setting powder is easy once you get the hang of it. Here’s a simple guide to help you apply it the right way for a smooth, bright, and long-lasting finish.
Step 1: Prep Your Skin
Before anything else, make sure your skin is clean and moisturized. Apply your foundation and concealer as usual.
Step 2: Tap on the Powder
Take a soft makeup brush or a Powder puff and pick up a small amount of pink Powder. Lightly tap off the extra.
Step 3: Press, Don’t Rub
Gently press the Powder onto the areas you want to brighten usually under the eyes, around the nose, or centre of the forehead. Please don’t rub it in.
Step 4: Let It Sit (Optional)
Some people like to “bake” their makeup by letting the Powder sit for 2–3 minutes before dusting off the excess. This gives an even more polished look.
Who Should Use Pink Setting Powder? (Skin Tone Guide)

Not every powder works for every skin tone, so how do you know if pink-setting powder is right for you?
Here’s a quick guide to help you decide:
Light to Medium Skin Tones
The pink powder works best on fair to medium skin. The pink tint helps brighten your face and cancel out dullness or dark circles. It’s especially great for setting concealer under the eyes or around the center of your face.
Olive or Neutral Skin
If your skin has an olive or neutral tone, light pink setting powder makeup can still work, go for a translucent pink rather than bright pastel. Some formulas, like the ones from KimChi Chic or Huda Beauty, are made to work for a wide range of undertones.
Deep Skin Tones
On deeper complexions, bright pink powder may leave a chalky finish. But don’t worry, many brands now offer rosy or peach-toned powders that give the same brightening effect without looking ashy. Look for options labeled as “universal pink” or “warm rose.
Want to pair your makeup with the perfect outfit for a spring event or bridal shower? Check out our tea party dress ideas from pastels to florals, we’ve got you covered.
Conclusion
Pink setting powder is more than just a pretty trend; it’s a game-changer for smooth, long-lasting, and bright-looking makeup. Whether you’re prepping for a party or want to look fresh every day, this powder can boost your confidence and finish.
Try one of the top pink powders we listed above, and don’t forget to pair your flawless look with a stylish outfit. For fashion inspiration, visit our latest post on tea party outfits for adults. It’s the perfect match for soft, feminine makeup looks.
FAQs
What is a pink setting powder used for?
Pink setting powder is used to set makeup, especially under the eyes, while adding a brightening effect. It helps smooth the skin, reduce shine, and make your makeup last longer.
Can all skin tones use pink powder?
Yes, but lighter pink powders work best for fair to medium skin. For deeper skin tones should use warm rose or peach-toned powders to avoid a white cast.
Is pink-setting powder the same as translucent powder?
Not exactly. While both set makeup, the pink powder adds brightness and a soft rosy tone, whereas translucent powder has no color at all.
Where should I apply pink powder?
The most common places are under the eyes, the center of the forehead, and around the nose anywhere you want to brighten and smooth the skin.
Can I wear pink setting powder every day?
Absolutely! Many women use it daily to set concealer, reduce creasing, and give their skin a fresh, awake look, especially under the eyes.